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Optimizing time-tested techniques with today's technology.

We take a rigorous approach, fused with common sense and judgment, to design market experiments based on your specific needs. Where appropriate, we'll enhance proven methods with emerging technologies to illuminate learning.

After all we don't look at data in isolation, choosing instead to view them through multiple lenses—and in the context of today's competitive and technological landscape.

Approach

Observation &

Problem Definition

Experimentation &

Analytics

Tools

Process Innovation For Product Ideation

Hybrid Qualiative / Quantitative: Elevate your quantitative research by integrating in real-time professionally moderated, 10-12 minute one-on-one interviews with any online survey.
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Agile Optimization: Test as many ideas as you like and iterate "on-the-fly" in less than half the time and cost to complete a typical survey or focus group,
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Disruptive Technologies

For Comprehensive Insights

Sentiment / Text Analysis: Create structure in an unstructured world, coding and decoding millions of ongoing conversations taking place on the Internet.
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Online Eye Tracking: Use innovative and flexible eye tracking technology, combined with research expertise, to test the impact of your brand's visual assets.

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In-The-Moment Feedback For

Real Time Insights

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Mobile / In-context: In moment context and research design that goes beyond simply retrofitting existing online surveys with cellular phones.
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Geofencing: Obtain interactive feedback from consumers within a targeted area at the relevant moment using location based tracking.
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QR Codes: Easily place on any product, media, receipt, or other marketing piece to effectively "transform” the item into feedback stimuli.
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