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On-demanD Services

Questionnaire Development

Survey Programming

It starts with understanding your business and its most critical questions. Then applying source triangulation and interviewing expertise, we design an instrument that gets you the answers.

Interviews may be qualitative or quantitative in nature and customized to the respective data collection mode: online, telephone, mobile, or in person face-to-face.

Questionnaires can vary in complexity—from concept ideation to more sophisticated pricing, conjoint, and market segmentation analytical designs.

No job is too small … or for that matter, too big.

It could be a straight-forward, descriptive survey with minimal logical "skips" to a more complex, predictive instrument equipped with sample and stimuli balancing.

And utilizing the latest interactive technologies, respondents can be fully engaged by integrating multimedia, gaming, and simulation modules.

Where appropriate, we'll combine hybrid modes which include online and offline approaches, to ensure you are efficiently reaching your desired audience.

Online / Offline Sources

PanelyticsTM Advisory Communities

We take a scientific approach to determine the appropriate sample frame relative to the target audience and respective data collection mode.

Then with access to a sample universe of more than 35 million potential respondents around the world, we interview a sample of your target population.

From hard-to-reach groups to more mainstream consumers, you specify your criteria and we find the right sample.

For oniline sample, we screen and authenticate respondents using a blended approach that includes: multi-source recruiting, double-opted in verification, digital fingerprinting, and IP validation.

As a member of ESOMAR and other industry governing institutions, STRATEGENCE adheres to research guidelines and complies with all local, regional, and national laws regarding data protection, privacy and conducting research with children.

Using proven methods comprised of art and science, we’ll design, recruit, and manage a proprietary online community for you.

An advisory community enables the compelling advantage of eliciting ongoing and engaging feedback from your target audience quickly and cost effectively. This efficient feedback loop gets you competitive longitudinal insights quickly and allows you to monitor changes over time.

We start by conducting exhaustive, preliminary research to determine the attributes that define your desired community. As needed, we’ll apply propensity weighting scores to target-defining traits to ensure accurate representation relative to the general population.

PanelyticsTM is ideally suited for agile concept ideation, product use evaluations, ad testing, as well delving into sensitive topics.

As a result, your own advisory community gives you the kind of scale, flexibility and longer-term longitudinal analysis that is not possible through other sampling methods.

Tabulating, Coding, Databasing

Online Dashboards, Visualization

We know the management story starts with the numbers.

With over 25 years of helping clients translate numbers into management stories, we have the domain and technical expertise to crunch your data accurately and efficiently.

We provide data processing services, including: cross-tabulation, open end coding, text analytics, and normative database management.

And we even create custom dashboards so you can visualize your data dynamically in an easy to understand format.

We handle the most complex projects, such as conjoint analysis, large-scale tracking studies and multi-modal predictive methodologies.

Bring us your data, regardless of how they’ve been collected. We’ll process them so you can spend your time understanding how they impact your business.

We’ll create real-time access to all your data, including studies currently fielding.

Using the latest survey technologies, our online reporting platforms are readily customizable.

Report examples include: sample disposition, survey-taking metrics, statistical testing, cross-tabs, and factor weighting.

Additionally, we'll develop custom dashboards for visual ease of understanding that make real-time data immediately “presentable.”

And as needed, you can download the data at any time in the format most convenient for you.

Analytical Design, Consultation

Analysis & Reporting

Analytics, just like other decision support tools, can be powerful when applied accurately in the right context.

We view your research problem through multiple lenses, leveraging proven analytical methods in the context of your competitive landscape.

From this vantage, we determine the appropriate analytical models to inform your decisions.

Examples include: designing conjoint attributes, levels configuration, choice simulations, pricing, regression models, cluster analysis, perceptual mapping, etc.

As important we can support at any stage of the research process, from initial design to analysis and reporting.

Like most, your company has accumulated a lot of data and reports over the years.

You may even feel like you're conducting primary research on information you already have “sitting in a pile" somewhere.

Give us your pile. We’ll analyze previous data and reports, as well as current ones, to ensure information is coherently synthesized.

We'll even create a knowledge portal where the learnings are stored in an easy to understand and readily retrievable format.

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