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April 24, 2014

STRATEGENCE partners with CarterJMRN to strengthen its footprint in Japan.

May 5, 2014

Japan contains one of the biggest consumer markets in the world and, after decades of stagnant economic growth, the attitudes and behavior of Japanese consumers have shifted dramatically. As Roni Lucas of STRATEGENCE puts it, “With our focus on Asian markets it’s important for our clients to be able to research country specific trends and their drivers accurately. In 1992, I began my marketing research career in Tokyo and appreciate firsthand the intricacies of the Japanese market. And having worked locally on site with Dominic Carter of CarterJMRN over the years, I feel confident that he and his team share our passion for understanding Japanese consumers.”

CarterJMRN, with Tokyo and Osaka offices as well as a focus group studio, provides optimal geographic coverage. Lucas goes on, “I left Japan after 6 years. Dominic is still there after 15 years. It’s reassuring to know that through close and ongoing collaboration, our studies are in good hands. As an added bonus, whenever I return to the Japan to conduct a study, I know Dominic will show me the newest and best places to eat.”

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