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SMART Tools, emerging technologies, advanced applications

Text Analysis: Use statistical pattern learning, combined with natural linguistic methods, to analyze unstructured comments. Informs...

Sentiment towards brand

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Category unment needs

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Emerging themes and trends

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Areas of improvement

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Color Commentary: In real-time, elicit top-of-mind, unstructured qualitative thoughts from respondents completing your quantitative survey. In respondents' own words...

Understand reasons "why"

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Probe deeper into key questions

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Maintain onogoing, dynamic interaction

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Agile Concept Optimization: Utilize on-demand, research communities to obtain reactions to concepts quickly and cost effectively. Refined ideas are then tested using statistically rigorous methods. Key advantages include...

Compressed product development cycle

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Test more concepts in less time

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Extact iteraive feedback throughout the refinement process

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Online Eye Tracking: Module integrates with any online survey platform and tracks eye movement as respondents view advertising. Obtain in-depth diagnostics about how your ad is working, including...

What initially gets attention

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Visual hierarchy of focus

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Appeal of mnemonic devices

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In-The-Moment: Capture reactions to your product/service at the moment consumers experience it. Use case examples include: customer satisfaction, in-store point of sales, advertising awareness, etc. We optimize your survey research by leveraging the latest innovations in...

Mobile devices

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Geo-tracking

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Quick-response (QR) codes

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Whether your goal is to cull down the number of ideas or to gain diagnostic insights into what's motivating your customers, our approach gives you immediate feedback on which concepts or features should be developed. These evaluations can be conducted via a monadic or monadic sequential design, using composite measures or category-specific norms to give you an idea of how they compare with other offerings.

When appropriate, we use hybrid methods with qualitative and quantitative components to add richness to the findings.

How your brand/product is perceived in the marketplace is critical to its success. What rational or emotional triggers are motivating buyers: how is your advertising working, why are customers purchasing your brand, what is the optimal price, are product refinements needed. We'll answer these questions and more.

We emphasize in-depth diagnostics—not pretty scorecards—using a variety of proven analytical techniques across all data to give you a clear perspective on what direction to take.

The marketplace is dynamic. Customers and competitors don't stand still and what they do ultimately impacts your product. Your brand's position in this environment determines your options and, therefore, understanding this position is critical. To this end, we'll segment your customers and prospects -- which are the biggest, fastest-growing, and most profitable. Then we'll track attitudes and behavior towards your brand across these audiences to assess its performance relative to your competitors.

Leveraging primary and secondary research and analyses, we'll glean insights on how well your brand is meeting customer needs, what proportion of customers you're retaining, and which ones are at risk of abandoning your product

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